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Privacy policy

Status 2021

The collection of personal data (for example name, address or e-mail addresses) on our pages is always done voluntarily as far as it is possible. Furthermore, it is possible to use the offers and services, without providing personal data at all.

The use of contact data published within the framework of the imprint obligation by third parties for the purpose of sending advertising and information material that is not expressly requested is explicitly prohibited. The operators of the pages reserve the right to take legal action in case of an unsolicited sending of advertising information, such as spam mails.

Scope of application
This data protection declaration informs users about the type, scope and purpose of the collection and use of personal data by the responsible provider, see IMPRINT on this website (hereinafter “offer”).

Access data/ Server log files
The provider (or his web space provider) collects data about each access of the offer (so-called server log files). The access data includes:

Name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.

The provider uses the log data merely for purposes of statistical analysis of the operations, security and optimization of the offer. However, the provider reserves the right to check the log data subsequently if there is a justified suspicion of unlawful use based on concrete indications.

Handling of personal data
Personal data is information that can be used to identify a person, i.e. information that can be traced back to a person. This includes the name, email address or telephone number. But also data about preferences, hobbies, memberships or which websites were accessed by someone count as well as personal data.

Personal data is only collected, used and passed on by the provider if this is permitted by law or the users consent to the data collection.

Contacting
When contacting the provider (for example, by contact form or e-mail), the user’s information is saved for the purpose of processing the request and in case of questions that might occur.

Comments and contributions
When users leave comments on the blog or other contributions, their IP addresses are saved. This is done for the security of the provider, in case someone writes illegal content in comments and posts (insults, prohibited political propaganda, etc.). In such cases, the provider himself can be prosecuted for the comment or post and is therefore interested in identifying of the author.

Newsletter
Newsletter inform you about us and our offers.

If you would like to receive the newsletter, your valid email address is required as well as information that allows us to verify that you are the owner of the specified email address or that the owner agrees to receive the newsletter. Further data will not be collected. This data is only used for sending the newsletter and will not be passed on to third parties.

With the registration for the newsletter, we store your IP address and the date of registration. This storage serves solely as proof if a third party misuses an email address and registers to receive the newsletter without the knowledge of the authorized person.

It is possible to revoke your consent to the storage of data, your email address and its use for sending the newsletter at any time. The revocation can be made via link found in the newsletters themselves, in your profile area or by sending a message to the contact options above.

Integration of third-party services and content
It can occur that third-party content, such as videos from YouTube, maps from Google Maps, RSS feeds or graphics from other websites are integrated within this online offer. This always requires that the providers of this content (referred to as “third-party providers”) perceive the IP address of the user. Without the IP address, they could not send the content to the browser of the respective user. The IP address is thus necessary for the display of this content. We endeavor to use only such content that respective providers use the IP address only for the delivery of the content. However, we have no influence on third-party providers that save the IP address, e.g. for statistical purposes. As soon as we receive the information, we inform the users about it.

Cookies
Cookies are small files that enable specific information related to the device to be stored on the user’s access device (PC, smartphone or similar). On the one hand, they record the user-friendliness of websites and thus the users (e.g. storage of login data). On the other hand, they serve to collect statistical data on website usage and additionally for analytical purposes to improve the offer. Users can influence the use of cookies. Most browsers have an option to restrict or completely prevent the storage of cookies. However, it should be noted that the use and especially the comfort of use will be limited without cookies.

You can manage many online ad cookies from companies via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/uk/your-ad-choices/.

Google Analytics
This offer uses Google Analytics, a web analytics service provided by Google Inc. („Google“). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about the use of this website by users is usually transmitted to a Google server in the USA and stored there.

If an IP anonymization is activated on this website, however, Google will truncate the user’s IP address beforehand within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in rare cases will the full IP address be transmitted to a Google server in the USA and shortened there. IP anonymization is active on this website. On behalf of the operator of this website, Google will use this information for the purpose of evaluating the use of the website by users, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. Users may refuse the use of cookies by selecting the appropriate settings on their browser, however please note that if you do this you may not be able to use the full functionality of this website. Users can also prevent the collection of data generated by the cookie and related to their use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

As an alternative to the browser add-on or within browsers on mobile devices, please click this link to prevent the collection by Google Analytics within this website in the future. This will place an opt-out cookie on your device. If you delete your cookies, you must click this link again.

Use of Facebook social plugins
This offer uses social plugins (“plugins”) of the social network facebook.com, which is operated by Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are recognizable by one of the Facebook logos (white “f” on blue tile or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

When a user calls up a website of this offer that contains such a plugin, his browser establishes a direct connection with Facebook’s servers. The content of the plugin is transmitted by Facebook directly to your browser, which then integrates it into the website. The provider therefore has no influence on the scope of the data that Facebook collects with the help of this plugin and therefore informs users according to its level of knowledge:

By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the offer. If the user is logged into Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example by clicking the Like button or posting a comment, the corresponding information is transmitted directly from your browser to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will learn and store his or her IP address. According to Facebook, only an anonymized IP address is saved in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the related rights and settings options for privacy protections of users , can be found in the privacy notices of Facebook: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about him or her via this offer and link it to his or her membership data stored on Facebook, he or she must log out of Facebook before visiting the website.

It is also possible to block Facebook social plugins with add-ons for your browser, for example with the “Facebook Blocker“.

Facebook Pixel Privacy Policy

We use the Facebook pixel from Facebook on our website. We have implemented a code on our website to do this. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions if you visited our website through Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies allow Facebook to match your user data (customer data such as IP address, user ID) with your Facebook account data. Then Facebook deletes this data again. The collected data is anonymous and not visible to us and can only be used in the context of ad placements. If you yourself are a Facebook user and are logged in, the visit to our website is automatically assigned to your Facebook user account.

We want to show our services or products only to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. Thus, Facebook users (if they have allowed personalized advertising) get to see suitable advertising. Moreover, Facebook uses the collected data for analysis purposes and its own advertisements.

The following paragraph shows you those cookies that were set by embedding Facebook Pixel on a test page. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6311282468-7
Purpose: This cookie is used by Facebook to display promotional products.
Expiration date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used to make Facebook Pixel work properly.
Expiration date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062311282468-3
Value: Name of the author
Purpose: This cookie stores the text and name of a user who leaves a comment, for example.
Expiration date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (author’s URL)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiration date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author’s email address
Purpose: This cookie stores the user’s email address if he/she has provided it on the website.
Expiration date: after 12 months

Note: The above cookies refer to an individual user behavior. Especially when using cookies, Facebook changes can never be excluded.

As long as you are logged in into your Facebook account, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can generally manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. You can also change the settings for your ads on your own. There you have the option to deactivate or activate the providers.

If you want to learn more about Facebook’s data protection, we recommend you to read the company’s own data policies at https://www.facebook.com/policy.php.

Google Tag Manager Privacy Policy

For our website we use the Google Tag Manager of the company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services within Europe. This Tag Manager is one of many helpful marketing products from Google. Through the Google Tag Manager, we can centrally incorporate and manage code sections from various tracking tools that we use on our website.

In this privacy policy, we want to explain more detailed what Google Tag Manager does, why we use it, and in what way data is processed.

What is the Google Tag Manager?

Google Tag Manager is an organizational tool that allows us to incorporate and manage website tags centrally and through a user interface. Tags are small code sections that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are used for the source code of our page. The tags often come from Google-internal products such as Google Ads or Google Analytics, but also tags from other companies can be included and managed via the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: organization is half the battle! And of course, this also applies to the maintenance of our website. In order to make our website as good as possible for you and all the people who are interested in our products and services, we need various tracking tools such as Google Analytics. The collected data from these tools show us what you are most interested in, where we can improve our services and which people we should still show our offers to. And for this tracking to work, we need to embed appropriate JavaScript codes into our website. In principle, we could include each code section of each tracking tool separately in our source code. However, this requires quite a lot of time and it’s easy to lose track. That’s why we use the Google Tag Manager. We can easily incorporate the necessary scripts and manage them from one place. Moreover, Google Tag Manager offers an easy-to-use interface and you don’t need any programming skills. This is how we manage to keep order in our tag jungle.

What data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set any cookies or store any data. It acts as a mere “manager” of the implemented tags. The data is collected by the individual tags of the various web analytics tools. The data is virtually passed through to the individual tracking tools in the Google Tag Manager and is not stored.

However, the situation is quite different with the embedded tags of the various web analytics tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. For this, please read our privacy texts on the individual analysis and tracking tools that we use on our website.

In the account settings of the Tag Manager, we have allowed Google to receive anonymized data from us. However, this is only about the use and usage of our Tag Manager and not your data stored via the code sections. We allow Google and others to receive selected data in anonymized form. We thus consent to the anonymous sharing of our website data. Which summarized and anonymous data is forwarded exactly, we could not find out – despite our long research. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares our own results with those of our competitors. Processes can be optimized on the basis of the information collected.

How long and where is the data stored?

When Google stores data, this data is stored on Google’s own servers. The servers are distributed all over the world. Most of them are located in America. You can find out exactly where Google servers are located at https://www.google.com/about/datacenters/inside/locations/?hl=de.

How long the individual tracking tools store data from you can be found in our individual privacy texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our privacy texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under the current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between European and the non-European service provider.

Legal basis

The use of Google Tag Manager requires your consent, which we have obtained with our cookie popup. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.

In addition to consent, there is a legitimate interest on our part to analyze the behavior of the website visitors in order to improve our offer technically and economically. With the help of Google Tag Managers can also improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)..

If you want to learn more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

 

Facebook Custom Audiences privacy policy

We use Facebook Custom Audiences, a server-side event tracking tool, on our website. The service provider is the American company Facebook Inc. For the European region, the company is Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible. You can find out more about the data processed through the use of Facebook Custom Audiences in the Privacy Policy at https://www.facebook.com/about/privacy.
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Online-Marketing

Online Marketing Privacy Policy Summary

👥 Data subjects: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the web offer.
📓 Data processed: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed. More details on this can be found with the respective online marketing tool used.
📅 Storage duration: depending on the online marketing tools used.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).

What is online marketing?

Online marketing refers to all measures that are carried out online in order to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people’s attention to our website. In order to be able to show our offering to many interested people, we therefore engage in online marketing. This usually involves online advertising, content marketing or search engine optimization. To enable us to use online marketing efficiently and in a targeted manner, personal data is also stored and processed. On the one hand, the data helps us to show our content only to those people who are really interested in it, and on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to every person who is interested in our offer. We are aware that this is not possible without consciously set measures. That is why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and, in addition, always provide suggestions for improvement via data. This allows us to target our campaigns more precisely to our target group. Therefore, the purpose of these online marketing tools we use is ultimately to optimize our offering.

What data is processed?

In order for our online marketing to work and the success of the measures to be measured, user profiles are created and data is stored in cookies (these are small text files), for example. With the help of this data, we can not only place advertisements in the classical sense, but also directly on our website, display our content in the way you prefer. For this purpose, there are various third-party tools that offer these functions and accordingly also collect and store data from you. The cookies stored are, for example, which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you click or from which website you have come to us. In addition, technical information may also be stored. For example, your IP address, which browser you use, from which device you visit our website or the time when you accessed our website and when you left it again. If you have consented that we may also determine your location, we may also store and process this.

Your IP address is stored in pseudonymized form (i.e. shortened). Unique data that directly identifies you as a person, such as your name, address or e-mail address, is also only stored in pseudonymized form as part of the advertising and online marketing processes. We can therefore not identify you as a person, but we have only the pseudonymized stored information in the user profiles.

Under certain circumstances, the cookies can also be deployed on other websites that work with the same advertising tools, analyzed and used for advertising purposes. The data may then also be stored on the servers of the advertising tools providers.

In exceptional cases, unique data (name, e-mail address, etc.) may also be stored in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network links previously received data with the user profile.

With all the advertising tools we use that store data from you on their servers, we only ever receive aggregated information and never data that makes you identifiable as an individual. The data only shows how well the set advertising measures worked. For example, we see which measures have persuaded you or other users to come to our website and purchase a service or product. Based on the analyses, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, others may be stored in your browser for several years. In the respective privacy statements of the individual providers, you will usually receive detailed information about the individual cookies used by the provider.

Right of objection

You have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

Since online marketing tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed, you should read the privacy statements of the respective tools.

Legal basis

If you have consented that third-party provider may be used, the legal basis of the corresponding data processing is this consent. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur when collected by online marketing tools.

On our part, there is also a legitimate interest in measuring online marketing measures in order to optimize our offer and our measures with the help of the data obtained. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)..

Information on specific online marketing tools – if available – can be found in the following sections.

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. In this way, we want to draw more people’s attention to the high quality of our offerings on the Internet. As part of our advertising measures through Google Ads, we use the conversion tracking of the company Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we will go into more detail about why we use conversion tracking, what data is stored in the process and how you can prevent this data storage.

What is Google Ads conversion tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to get an accurate overview of the cost-benefit factor of our advertising campaigns. That’s why we use the conversion tracking tool from Google Ads.

But what is a conversion actually? A conversion occurs when you go from being a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and subsequently perform another action, such as visiting our website. With Google’s conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The goal is to ensure that our advertising campaigns reach only those people who are interested in our offers. With the conversion tracking tool we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then make a conversion. Through this data, we can calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored with Google Ads conversion tracking?

We have included a conversion tracking tag or code snippet on our website to better analyze certain user actions. Now, when you click on one of our Google Ads ads, the cookie “Conversion” is stored on your computer (usually in the browser) or mobile device by a Google domain. Cookies are small text files that store information on your computer.

Here is the data of the most important cookies for Google’s conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311282468-3
Purpose: This cookie stores every conversion you make on our site after coming to us through a Google Ad.
Expiration date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiration date: after 3 months

Note: The _gac cookie only appears in connection with Google Analytics. The above enumeration does not claim to be exhaustive, as Google repeatedly uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google recognize that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be further refined and improved with the help of Google Analytics. For ads that Google displays in various locations on the web, cookies named “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information from analytics.js is stored with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads’ conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. For each browser, this works slightly differently. Here are the instructions on how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari.

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you generally don’t want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide whether to allow the cookie or not for each individual cookie. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also disable all “advertising cookies”. Keep in mind that by disabling these cookies, you are not preventing the ads, only the personalized ads. This way, you can decide whether to allow the cookie or not for each individual cookie. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also disable all “advertising cookies”. Keep in mind that by disabling these cookies, you are not preventing the ads, only the personalized ads. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also disable all “advertising cookies”. Keep in mind that by disabling these cookies, you are not preventing the ads, only the personalized ads.

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are suitable safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to the use of Google Ads Conversion Tracking, the legal basis of the corresponding data processing is this consent. According to Art. 6 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google Ads Conversion Tracking.

On our part, there is also a legitimate interest in using Google Ads Conversion Tracking to optimize our online service and our marketing measures. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)..

If you would like to find out more about data protection at Google, we recommend the general Google privacy policy: https://policies.google.com/privacy?hl=de.

Microsoft Advertising privacy policy

For our online marketing measures, we also use the advertising program Microsoft Advertising of the company Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. With the help of Microsoft Advertising, we want to draw the attention of many people to the high quality of our products and/or services. To do this, we use a technology (conversion tracking tool) from Microsoft on our website, which also stores data from you. In this privacy policy, we will go into more detail about this service, show you what data is stored, managed and processed and how you can prevent this data storage.

What is Microsoft Advertising?

You may be more familiar with Microsoft Advertising under its former name “Bing Ads”. This is an advertising program from Microsoft that is based on a pay-per-click system. This means advertisers can place ads on the Bing and Yahoo! search engines and only pay when a user clicks on the ad.

Why do we use Microsoft Advertising?

We are convinced of our offers and of course we want to present them to a broad public. With Microsoft Advertising we can bring our products or services closer to those people who are really interested in them. We want to present our products not only on the famous search engine Google, but also on Bing and Yahoo! With Microsoft Advertising, we also have the opportunity to place ads in the so-called “Microsoft Audience Network”. For example, we can also place ads in LinkedIn. Through conversion tracking, we learn, for example, through which ad you found us, which subpages you particularly like and what actions you perform on our website. This data allows us to tailor our website, our ads and our offers much better to your needs.

What data does Microsoft Advertising store?

We have integrated a conversion tracking tag (i.e. a small code snippet) from Microsoft Advertising into our website. This is the so-called universal event tracking (UET) tag. If you come to our website via a Microsoft advertisement, we can use this tracking tool to learn more about your user behavior on our website. For example, we learn which keyword or ad you came to us from, what you click on on our website, how many people visit our website through Microsoft Ads, and how long you stay on our website. All of this data relates to user behavior and not personal data. We therefore only receive data or evaluations of your web behavior, but no personal information. Microsoft uses the data to optimize its own advertising and other services. If you have a Microsoft account yourself, the collected data can be linked to your account. Thus, it is also possible that Microsoft recognizes and stores your IP address. To store all this data about your user behavior, the following cookie is set in your browser after you have come to our website via a Microsoft ad:#

Name: MUIDB
Value: 08A53CA3313F6255044C307E353F61CD
Purpose: This cookie is set by our embedded Microsoft tag (UET tag) and is used to synchronize across different Microsoft websites. This allows users to be recognized across different domains.
Expiration date: after one year

However, if you arrive at our website via a Bing ad, for example, other cookies may be set in your browser. Here we show you a selection of other cookies:

Name: ABDEF
Value: V=0&ABDV=0&MRNB=1594294373452&MRB=0311282468-7
Purpose: We could not find out more detailed information about this cookie.
Expiration date: after one year

Name: SRCHD
Value: AF=NOFORM
Purpose: This cookie is responsible for the functionality of the tracking or the website.
Expiration date: after one year

Name: SRCHHPGUSR
Value: WTS=63729889193&HV=1594294374&CW=1920&CH=937&DPR=1&UTC=120&DM=0
Purpose: This cookie tracks and stores your user behavior on our website and the interaction of the Bing Map interface.
Expiration date: after one year

Name: SRCHUID
Value: V=2&GUID=157B20CCF36A43F3A4AE9790346EB7A7&dmnchg=1
Purpose: This cookie tracks and stores your user behavior on our website and Bing Map API interaction.
Expiration date: after one year

Name: _EDGE_S
Value: mkt=de-at&SID=2EE7002D956A61511D280F2F9474607311282468-2
Purpose: This cookie collects and stores your user behavior across multiple websites. The goal of targeting is to better tailor advertising efforts to the interests of our target audience.
Expiration date: after the end of the browser session.

Name: _SS
Value: SID=2EE7002D956A61511D280F2F94746077311282468-9
Purpose: This cookie is used, among other things, to recognize how you as a user accessed our website. In other words, via which advertisement you were directed to our website.
Expiration date: after one year

How long and where is the data stored?

We have no influence on how Microsoft uses the collected user data. Microsoft has its own servers in operation worldwide. Most of them are located in the United States and therefore your data may be stored, managed and processed on American servers. Microsoft stores data (especially personal data) as long as it is necessary for the provision of its own services or products or for legal purposes. Microsoft also mentions that the actual retention period varies greatly and depends on the product in question.

In the case of searches via Bing, Microsoft deletes your stored searches after 6 months by deleting your IP address. Cookie IDs, such as those generated via the cookie MUID, are made unrecognizable after 18 months.

How can I delete my data or prevent data storage?

You have the option at any time not to participate in the conversion tracking of Microsoft Ads. If you do not want to be shown interest-based advertisements from Microsoft Advertising, you can disable this feature via https://account.microsoft.com/privacy/ad-settings/signedout. In addition, you can also disable, manage or delete all cookies in your browser. This works a little differently for each browser. You can find the instructions for the most popular browsers here:

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari.

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Legal basis

If you have consented to Microsoft Advertising being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Microsoft Advertising.

From our side, there is also a legitimate interest in using Microsoft Advertising to optimize our online service and our marketing measures. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)..

We hope to have provided you with an overview of the data processing by Microsoft Ads conversion tracking. Of course, it is always possible that Microsoft’s privacy policies will change. For more information and to stay up to date, we also recommend that you read Microsoft’s privacy policy at https://privacy.microsoft.com/de-de/privacystatement.

Adform

On this website, we use the Adform tool from Adform A/S Wildersgade 10B, sal. 1 DK-1408 Copenhagen, Denmark, which collects data for analysis, marketing and optimization purposes. This helps us to improve our marketing actions, our website or our app. The collected data is used by Adform to link advertising contacts and clicks on advertisements with a resulting use of our website. This allows us to determine whether Internet users who have seen our ads have visited our website, what products they are interested in, or how the website is used. This helps us to use our advertising budget more efficiently. The collected data may also be used by us to deliver advertisements based on your interests (e.g. viewed products). Pseudonymous online identification numbers (Online ID) such as cookie IDs, IP address, device IDs, advertising ID / IDFA (e.g. on Android or Apple smartphones) are used for data collection. No unique user-related data such as name or address are stored. All IDs used by us only allow the recognition of your end device, your internet browser or the app used. The collected data will not be used to personally identify you as a user of our website or app without your separate consent. The legal basis for data processing is Art. 6 (1a) and (1f) DSGVO or Art 15 (3) TMG. If you do not want data collection by Adform, you can proceed as follows:

The following links explain how to deactivate data collection on your computer or mobile device:
German version: https://site.adform.com/de/privacy-center/platform/widerrufsrecht/
English version: https://site.adform.com/privacy-center/platform-privacy/opt-out/

Cookie Consent Management Platform Summary

👥 Affected parties: website visitors
🤝 Purpose: To obtain consent for certain cookies and the use of certain tools.
📓 Data processed: Data used to manage the cookie settings set, such as IP address, time of consent, type of consent, individual consents. More details can be found at the respective tool
📅 Storage time: Depends on the tool used, you have to be prepared for periods of several years.
⚖️ Legal basis: Art. 6 (1) lit. a DSGVO (consent), Art. 6 (1) lit.f DSGVO (legitimate interests).

What is a Cookie Consent Management Platform?

We use a Consent Management Platform (CMP) software on our website that makes it easier for us and you to handle the scripts and cookies used correctly and securely. The software automatically creates a cookie popup, scans and controls all scripts and cookies, provides you with a cookie consent required by data protection laws that helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. You can decide as a website visitor whether and which scripts and cookies you allow or not allow. The following graphic illustrates the relationship between browser, web server and CMP.

Consent Management Platform Overview

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of data protection. In addition, we are also legally obligated to do so. We would like to inform you about all tools and all cookies that can store and process data from you. It is also your right to decide which cookies you accept and which you do not accept. In order to grant you this right, we first need to know exactly which cookies ended up on our website. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with DSGVO-compliant information about them. You can then accept or reject cookies via the consent system.

What data is processed?

As part of our cookie management tool, you can manage each cookie individually and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to ask you for each visit our website again and so that we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. Usually this data (such as pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, others may be stored in your browser for several years. The exact duration of data processing depends on the tool used, usually you should expect a storage period of several years. In the respective data protection declarations of the individual providers, you will usually find detailed information about the duration of data processing.

Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

Information on specific cookie management tools, can be found in the following sections, if information is available.

Legal basis

If you agree to cookies, these cookies process and store your personal data. If we are allowed to use cookies through your consent (Article 6 (1) (a) DSGVO), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, cookie-consent-management-platform-software is used. The use of this software enables us to operate the website efficiently in accordance with the law, which constitutes a legitimate interest (Article 6 (1) (f) DSGVO).

Cookiebot Privacy Policy

We use functions of the provider Cookiebot on our website. The company behind Cookiebot is Cybot A/S, Havnegade 39, 1058 Copenhagen, DK. Among other things, Cookiebot offers us the possibility to provide you with a comprehensive cookie notice (also called cookie banner or cookie notice). By using this feature, your data may be sent, stored and processed to Cookiebot or Cybot. In this privacy policy, we inform you why we use Cookiebot, what data is transferred and how you can prevent this data transfer.

What is Cookiebot?

Cookiebot is a software product of the company Cybot. The software automatically creates a DSGVO-compliant cookie notice for our website visitors. In addition, the technology behind Cookiebot scans, monitors and evaluates all cookies and tracking actions on our website.

Why do we use Cookiebot on our website?

We take privacy very seriously. We want to show you exactly what is going on on our website and which of your data is stored. Cookiebot helps us get a good overview of all our cookies (first-party and third-party cookies). This enables us to provide you with accurate and transparent information about the use of cookies on our website. You will always receive an up-to-date and data protection-compliant cookie notice and decide for yourself which cookies to allow and which not.

What data is stored by Cookiebot?

If you allow cookies, the following data will be transmitted to Cybot, and is stored and processed.

  • IP address (in anonymized form, the last 3 digits are set to 0)
  • date and time of your consent
  • our website URL
  • technical browser data
  • encrypted, anonymous key
  • the cookies you have accepted (as proof of consent)

The following cookies are set by Cookiebot if you have consented to the use of cookies:

Name: CookieConsent
Value: {stamp:’P7to4eNgIHvJvDerjKneBsmJQd9311282468-2
Purpose: This cookie stores your consent status. This allows our website to read and follow the current status even during future visits.
Expiry date: after one year

Name: CookieConsentBulkTicket
Value: kDSPWpA%2fjhljZKClPqsncfR8SveTnNWhys5NojaxdFYBPjZ2PaDnUw%3d%3311282468-6
Purpose: This cookie is set if you allow all cookies and have activated a “collective consent”. The cookie then stores its own random and unique ID.
Expiry date: after one year

Note: Please note that this is an example list and we cannot claim completeness. Please see the Cookie Statement at https://www.cookiebot.com/de/cookie-declaration/ to see whicht other cookies may be used.

According to Cybot’s privacy policy, the company does not resell personal data. However, Cybot does share data with trusted third parties or subcontractors which help the company achieve its economic aims. Data is also shared if required by law.

How long and where is the data stored?

All data collected is transmitted, stored and forwarded exclusively within the European Union. The data is stored in an Azure data center (cloud provider is Microsoft). You can find out more about all “Azure regions” at https://azure.microsoft.com/de-de/global-infrastructure/regions/. All user data will be deleted by Cookiebot after 12 months from registration (cookie consent) or immediately after termination of the Cookiebot service.

How can I delete my data or prevent data storage?

You have the right to access and also delete your personal data at any time. You can prevent data collection and storage by rejecting the use of cookies via the cookie notice for example. Your browser offers another possibility to prevent the data processing or to manage it according to your wishes. Depending on the browser, cookie management works a little bit differently. Here you can find the instructions for the currently most popular browsers:

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Legal basis

If you agree to cookies, these cookies process and store your personal data. If we are allowed to use cookies through your consent (Article 6 (1) (a) DSGVO), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, the Cookiebot is used. The use of this software enables us to operate the website efficiently in accordance with the law, which constitutes a legitimate interest (Article 6 (1) (f) DSGVO).

If you would like to learn more about the privacy policy of “Cookiebot” or Cybot which is the company behind Cookiebot we recommend reading the privacy policy at https://www.cookiebot.com/de/privacy-policy/.

 

WooCommerce Privacy Policy

We have integrated the open-source store system WooCommerce as a plugin on our website. This WooCommerce plugin is based on the content-management-system WordPress, which is a subsidiary of Automattic Inc. (60 29th Street #343, San Francisco, CA 94110, USA). Due to the implemented functions, data is sent to Automattic Inc, and will be stored and processed. In this privacy policy, we inform you which data is involved, how the network uses this data and how you can manage or prevent data storage.

What is WooCommerce?

WooCommerce is an online store system that has been part of the WordPress directory since 2011 and was specifically designed for WordPress websites. It is a customizable, open source eCommerce platform based on WordPress and it is also integrated into our website as a WordPress plugin.

Why do we use WooCommerce on our website?

We use this practical online shop solution to offer you our physical or digital products or services in the best possible way on our website. The aim is to provide you with a simple and easy access to our offer, so you can get your desired products easily and quickly. With WooCommerce we have found a good plugin that meets our requirements for an online shop.

What data is stored by WooCommerce?

Information that you actively enter in a text field in our online store can be collected and stored by WooCommerce or Automattic. If you register with us or order a product, Automattic can collect, process and store this data. In addition to your e-mail address, name or address, this may also include credit card-information or billing-information. Automattic may subsequently use this information for its own marketing campaigns.

In addition, there is also information that Automattic automatically collects from you in so-called server log files:

  • IP address
  • Browser information
  • Default language setting
  • Date and time of web access

WooCommerce also sets cookies in your browser and uses technologies such as pixel tags (web beacons), , to clearly identify you as a user and possibly offer interest-based advertising. WooCommerce uses a number of different cookies that are set according on the user action. If you add a product to your shopping cart, for example, a cookie is set so in order for your product to remain in the shopping cart even if you leave our website and come back later.

Here we show you an example list of possible cookies that can be set by WooCommerce:

Name: woocommerce_items_in_cart
Value: 1
Purpose: The cookie helps WooCommerce determine a change of the shopping cart
Expiry date: after end of session

Name: woocommerce_cart_hash
Value: 447c84f810834056ab37cfe5ed27f204311282468-7
Purpose: This cookie is also used to recognize and save the changes in your shopping cart.
Expiry date: after end of session

Name: wp_woocommerce_session_d9e29d251cf8a108a6482d9fe2ef34b6
Value: 1146%7C%7C1589034207%7C%7C95f8053ce0cea135bbce671043e740311282468-4aa
Purpose: This cookie contains a unique identifier for you so that the shopping cart data can be found in the database.
Expiry date: after 2 days

How long and where is the data stored?

Unless there is a legal obligation to keep data for a longer period of time, WooCommerce will delete the data when it is no longer needed for its own purposes. For example, server log files that receive technical data about your browser and IP address are deleted after about 30 days. Until then, Automattic uses the data to analyze the traffic on its own websites (for example, all WordPress sites) and to fix potential problems. The data is stored on American Automattic servers.

How can I delete my data or prevent data storage?

You have the right to access and object to the use and processing of your personal data at any time. You can also lodge a complaint with a state supervisory authority at any time.

You have the option to manage, delete or deactivate cookies individually in your browser. Please note that deactivated or deleted cookies may have a negative impact on the functions of our WooCommerce online shop. Depending on which browser you use, managing cookies works slightly differently. Below you will find links to instructions of the most common browsers:

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Please note that if you use this tool, your data may be stored and processed outside the EU. Most third countries (including the USA) are considered insecure under current European data protection law. Data to insecure third countries must not be transferred, stored and processed there unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to the use of WooCommerce, this consent is the legal basis for the corresponding data processing. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by WooCommerce.

On our side there is also a legitimate interest to use WooCommerce to optimize our online service and present it nicely for you. The corresponding legal basis for this is Art. 6 (1) lit. f DSGVO (Legitimate Interests)..

For more details about the privacy policy and how WooCommerce collects data, please visithttps://automattic.com/privacy/ and general information about WooCommerce at https://woocommerce.com/.

All texts are protected by copyright.

Source: Created with AdSimple’s privacy generator.

Outbrain Inc.

This website uses technology provided by Outbrain Inc. (“Outbrain”, 39 W 13th Street New York, NY 10011 USA). This makes it possible to target those Internet users with advertising who have already been interested in our offers on our partners’ websites, or to collect data about them. The technology depends on a cookie-based analysis of user behavior. This advertisement will only appear on Outbrain advertising slots, either onOutbrain Engage ad spaces or on the Outbrain Extended Network. If you do not want to see interest-based advertising, you can deactivate this feature here. More about Outbrain at https://www.outbrain.com/legal/.

Privacy notice

Payment Provider

Payment provider privacy notice summary
👥 Data subjects: website visitors
🤝 Purpose: Optimization of the payment process on our website.
📓 Processed data: Data such as name, address, bank data (account number, credit card number, passwords, TANs,, …), IP address and contract details.
More details can be found at the respective payment provider tool used.
📅 Storage time: depends on the payment provider used.
⚖️ Legal basis: Art. 6 (1 lit.) c DSGVO (Legal obligation), Art. 6 (1) lit. f DSGVO (Legitimate interests).

What is a payment provider?

We use online payment systems on our website that enable us and in order for you to make you a secure and safe payment process. Personal data may be sent, stored and processed by the respective payment provider. Payment providers are online payment systems that allow you to place an order via online banking. The payment processing is carried out by the payment provider of your choice. We will receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. There are hardly any banks that do not offer or accept such payment methods.

Why do we use payment providers on our website?

Of course, we want to offer the best possible service with our website and our integrated online shop, in order for you to feel comfortable on our site and in the use our offers. We know that your time is precious and especially payment processes needs to work quickly and smoothly. This is the reason why we offer various payment providers. You can choose your preferred payment provider and pay in the usual way.

What data is processed?

The exact data processed depends on the respective payment provider. However, data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.) are stored. This is necessary data to be able to carry out a transaction at all. In addition, any contract data and user data, for example when you visit our website, what content you are interested in or which sub-pages you click on, may also be stored. Most payment providers also store your IP address and information about the type of the computer used.

The data is usually stored and processed on the servers of the payment providers. We are the website operator and we do not receive this data. We are only informed whether the payment has worked or not. Payment providers may forward data to the appropriate authority for identity and credit checks. For all payment transactions, the business and data protection principles of the respective provider apply. Therefore, please always have a look at the payment provider’s general terms and conditions and the privacy policy notice. You also have the right to have data deleted or corrected at any time. Please contact the respective service provider regarding your rights (right of withdrawal, right to information and right to be affected).

Duration of data processing

We will inform you about the duration of data processing below if we have further information. In general, we process personal data only as long as it is absolutely necessary to provide our services and products. If it is required by law, such as in the case of bookkeeping this storage period may be exceeded.

Right of objection

You always have the right to access, rectificateand delete your personal data. If you have any questions, you can also contact the responsible person of the payment provider at any time. Contact details can be found in our specific privacy policy or on the website of the relevant payment provider.

In your browser you can delete, disable or manage cookies that payment providers use for their functions. Depending on which browser you use, this works in different ways. Please note that the payment process may not work anymore.

Legal basis

We offer other payment service providers in addition to bank/credit institutions within the framework of contractual or legal relationships, due to legal obligations (Art. 6 (1) lit. c DSGVO) and on the basis of legitimate interest (Art. 6 (1) lit.f DSGVO). The privacy statements of the individual payment providers (such as Amazon Payments, Apple Pay or Discover) will provide you with a detailed overview of data processing and data storage. In addition, you can always contact the responsible person if you have any questions about data protection-related topics.

Information about the special payment providers can be found in the following passages.

Unzer privacy notice

We use the payment provider Unzer on our website. The service provider is the German company Unzer GmbH, Vangerowstraße 18, 69115 Heidelberg, Germany. For more information about the data processed by using Unzer please read the Privacy Policy at https://www.unzer.com/de/datenschutz/.

All texts are protected by copyright.

Source: Created with AdSimple’s privacy generator

Revocation, amendments, corrections and updates
The user has the right to receive, upon request and free of charge, information about the personal data stored about him. In addition, the user has the right to correct false data and he also has the right to block and delete his personal data, unless there is a statutory retention obligation to prevent this.